Since the pandemic, digital technology has been remodelling the ways people used to communicate with each other. People weren’t even familiar with Google Meet and Zoom until the pandemic struck in 2020. The pandemic caused businesses to shift online completely. Almost all sales and marketing campaigns by leading brands moved online too. The world adapted to the new normal in no time to keep their business and enterprises running.
An application is software that serves the end user. It performs certain functions that assist users in everyday life. Some common examples of applications are:
- Transport: Uber, Bolt, Ola
- Communication: WhatsApp, Facebook Messenger
- Weather: BBC Weather
Apps are highly customised as per the purpose the service serves and the need of the customer. Coin Master, a mobile game was the top grossing mobile application in Great Britain. This year, the game generated $8 million in revenue, followed by Candy Crush Saga, which collected $2 million in revenue from British users.
Another type of application is E-commerce apps. E-commerce apps provide many services to their consumers. If you’ve bought from Amazon, you already know how the features available in an E-commerce app work. Let’s have a quick recap. To have an Amazon application on your phone:
- Go to your Google or iPhone play store
- Search Amazon Mobile
- Download the Amazon App
- The app’s ready to be used!
Applications have now become an important part of businesses. Businesses need them to:
- Increase interaction with consumers
- Market the brand
- Market and deliver deals/ coupons
Some successful commercial mobile applications in the UK include:
- Magento
- Etsy
- Big Cartel
- Pinnacle cart
Make shopping easier for consumers with a classy commercial mobile application. Hire the best software developers in the UK to develop a user-friendly mobile application for your business.
Here are some features that make e-commerce apps user-friendly.
The “Sign-Up” Option
The “sign-up” or registration option available with most apps confirms user information and bank account details. The option makes it easier for the app to register the user once so that the user doesn’t have to take the trouble of punching in their information repeatedly.
Software programmers often use a pop-up option for registration that appears when the user has added an item to their cart. This allows the user to navigate through the products well before registering.
If this is how you want your business’ app to register users, you can discuss it with your software developers. We provide on-site consultation to our clients about the software that’ll suit their business.
Clear Categorisation of Products
Some applications list down products and their features bothering the least to make their application user-friendly. Often, it takes ages to rummage through pages if the products are listed in alphabetical order.
Good applications provide search bars with major tabs to make the application efficient. eBay has a separate tab for daily deals so that users can benefit the most from regular discounts.
If you don’t have an in-house software development team, we hire the best offshore software development services to design applications for medium and small businesses. Our IT outsourcing company directly connects the best talent offshore with employers in the UK. To avail our services, contact us at +44 787 66 55432.
