The smartphone app market is expected to boom, with hundreds of billions in revenue generated over the next two years alone. While that may sound quite insane at first, when you think deeper, smartphones are the way of the world, and apps are now pretty much a staple in every smartphone being used by a diverse range of people worldwide. In fact, researchers have found that an average mobile phone user uses about 8-11 apps daily, with each person spending upwards of 6.3 hours per day on their smartphones.
So, if this is the case, businesses of all sizes and types need to recognise this opportunity to access the pockets of their prospects, clients, and referral partners. Using mobile phone applications, they can offer value to their audience in various ways, much more so than social media, websites, and other engagement tactics. Here’s why mobile applications have now become vital for businesses to thrive in the contemporary era.
Apps Help Increase Brand Visibility And Awareness
Mobile apps are an effective way of building personalised relationships with the audience, leading to increased brand awareness, especially when used in tandem with other marketing initiatives. Once the user installs the app on their device, the brand can rest assured that they’re likely to engage with their content multiple times a day. Recent reports have revealed that the Apple App store alone is visited by over half a billion people every week across over 170 countries worldwide. The Google Play App Store is visited by more than a billion active people monthly. This means investing in a mobile phone app is a surefire way to increase your brand’s recognition, awareness, and visibility.
Apps Help Boost Engagement
A recent analysis found that smartphone ad engagement rose by a whopping 17% during the COVID-19 pandemic. It indicates that mobile apps provide significantly higher engagement rates than most traditional forms of advertising. Statistics show that smartphone users interact with native ads up to 68% more than banner ads found on various websites. Plus, having an app allows the brand to attract the undivided attention with distraction-free browsing of users who can easily get sidetracked by the countless other tabs opened on their computer screens.
Apps Help Build Stronger Relationships
SMEs and large corporations can use apps to acquire data about their target audience. Besides providing the ultimate, immersive, brand experience to the user, they can gather their behavioural data over time to devise a trend about what they search for most often, how long they stay on different pages within the app, what features they use the most, and so on. After analysing the information, they can use the insights to level up services, strategize ad campaigns, and take all the steps needed to curate a much more seamless user experience.
Let’s face it – if a brand is looking to remain relevant in today’s highly competent landscape, they really can’t afford not having an aesthetically pleasing, secure, and functional mobile app. If your brand hasn’t rolled out an awesome app yet, or you think your old app could use a little makeover and a few updated features here and there, specialists at Satya Infotech can help.
When you reach out to our team, they’ll connect you to reliable offshore software developers that can help you curate an app that’ll surpass all your competitors’ software and application development efforts.
As one of the top software development companies in the UK, we’re committed to delivering some of the best IT offshoring services and offshore software development services to small and large companies looking to spruce up their marketing efforts with an app that helps them reach a vast array of prospects.
Reach out to us via email or give us a call to learn more or schedule a consultation with us for expert advice and bespoke digital solutions to ensure your business’ success.
